Innovation and Sustainability Expo held last August 3 and 4, 2022 by PMG Philippines. Proud to be one of the trusted local vendor partner of PMG.
Regional integrated marketing communications agency PMG Group held its first regional meeting, covering APAC and Japan, on innovation and sustainability in Manila.
It addressed the conventional wisdom that there is an inherent conflict between the environmental and social aspects on one side and governance on the other when it comes to the environmental, social, and governance equation (ESG). If the cost of “E” cannot be passed on to the end customer, it will have to come out of the business; thus innovative, intelligent, and effective sourcing will provide a competitive edge to the business. (READ MORE)
THE first-ever international sustainability expo in the Philippines, “PMG Market 2.0: An Innovation and Sustainability Expo,” was held last August 3 and 4 at the SMX Center in SM Aura, Taguig City. The expo was organized by the PMG Group, a regional Integrated Marketing Communications agency with presence in 15 countries across Asia Pacific that services the regional needs of some of the biggest global corporations and iconic brands.
The expo showcased a myriad of sustainable, and some even cost-effective options available as alternatives for marketing materials and even premium items that were previously usually made from single-use plastics or other non-recyclable chemical substances. They were displayed in stalls that simulated real-world settings such as sari-sari stores, supermarkets, department stores, eateries, cafés and even pharmacies.
The aim of the expo was to encourage PMG’s global clients as well as their vendor partners to absolutely insist on sustainable options whenever they are available. PMG Market 2.0 provided a venue for PMG clients to interact with Filipino vendor partners of some of the most innovative sustainable products on the market.
“Our aim is to work with our clients to encourage conscious consumerism and environmentally ethical business practices, for which we use sustainability interventions at every step of the value chain,” explains Client Servicing Director at PMG Asia Pacific Mohita Gulati.
The first-ever international sustainability Expo in the Philippines entitled “PMG Market 2.0: An Innovation and Sustainability EXPO” was held last August 3 and 4 at the SMX Center in SM Aura, Taguig City.
The expo was organized by the PMG Group, a regional Integrated Marketing Communications agency with presence in 15 countries across Asia Pacific.
The expo showcased a myriad of sustainable, and some even cost-effective options available as alternatives for marketing materials and even premium items that were previously usually made from single-use plastics or other non-recyclable chemical substances. They were displayed in stalls that simulated real-world settings such as sari-sari stores, supermarkets, department stores, eateries, cafés, and even pharmacies.
The aim of the expo was to encourage PMG’s global clients as well as their vendor partners to absolutely insist on sustainable options whenever they are available. PMG Market 2.0 provided a venue for PMG clients to interact with Filipino vendor partners of some of the most innovative sustainable products on the market.
Representatives from Nestle and Loreal, came to talk about their own efforts in sustainability, but also to see if there were any interesting innovations, they could make use of in the near future. Many of PMG Group’s other global and local clients also attended to get an idea of the possibilities for their own brands.
In keeping with the expo’s sustainability message, no fliers and brochures handed out. The event’s over 500-page catalog was uploaded to a PMG’s Qtech platform. It contained all kinds of creative and surprisingly durable display stands in all shapes and sizes made from corrugated paper, plastic, and even such unconventional materials as agricultural waste. There were also all kinds of novelty items such as edible spoons and forks, pens made of recycled coffee grinds, stylish and functional chairs made of recyclable corrugated paper, and even elephant poop paper products…..(READ MORE)